project brief
Baoshijie Soap × AYC Supermarket Group – U.S. Private Label Partnership Baoshijie Soap successfully delivered the first batch of custom-formulated soaps in just 45 days, meeting all FDA and AYC brand standards. The launch spanned over 40 AYC retail locations across the U.S., with strong in-store performance—averaging 3,000+ units sold per store per month. The project’s success led to an extended partnership, including new SKUs such as liquid hand soap and travel-size bars. Expansion discussions are currently underway with additional supermarket groups on the West Coast for Q3 2025.
category
client
AYC Supermarket Group
start date
1 月 20, 2024
end date
8 月 2, 2025
budget
$ 3.0 Million
innovative process
The challenge
1.Product Reformulation: U.S. consumers demanded sulfate-free, fragrance-free, and sensitive-skin formulas, requiring Baoshijie to re-engineer core recipes.
2.Regulatory Complexity: Labeling, claims, and packaging compliance for U.S. retail required cross-border coordination.
3.Time Constraints: AYC required launch within 90 days, from sampling to shelf-ready delivery.
4.Supply Chain Agility: Order volumes were modest but recurring, tied to seasonal promotions and requiring precise inventory management.
project goals
In early 2024, Baoshijie Soap initiated a strategic partnership with AYC Supermarket Group, one of the leading Asian-American grocery chains in the United States. The collaboration aimed to co-develop a line of high-quality, plant-based bar soaps tailored for the U.S. retail market, combining Baoshijie’s manufacturing expertise with AYC’s deep customer insights and retail reach.
the result
Baoshijie Soap successfully delivered the first batch of custom-formulated soaps in just 45 days, meeting all FDA and AYC brand standards. The launch spanned over 40 AYC retail locations across the U.S., with strong in-store performance—averaging 3,000+ units sold per store per month. The project’s success led to an extended partnership, including new SKUs such as liquid hand soap and travel-size bars. Expansion discussions are currently underway with additional supermarket groups on the West Coast for Q3 2025.
recent projects
Baoshijie Soap × BBB Trade Company (Republic of Haiti) – Bath Soap Export Project
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