project brief
Baoshijie Soap × PcMEK Inc. (Philippines) – Papaya Soap ODM Collaboration
Baoshijie successfully developed and delivered a 100g papaya whitening soap with enhanced foaming, tropical fragrance, and dual botanical extracts. The first batch was shipped by air to meet PcMEK’s influencer campaign in Q4 2018. Within 2 months, the soap became a top-seller on Lazada and Shopee Philippines, with over 10,000 units sold. PcMEK placed follow-up bulk orders and is now working with Baoshijie to expand into a full skincare line including facial bars and scrub soaps for Q4 2022.
category
client
Philippines Pc**k Inc.
start date
11 月 23, 2018
end date
2 月 10, 2022
budget
$ 1.6 Million
innovative process
The challenge
1.Ingredient Performance Balance: Local consumers expect visible skin tone improvement within weeks, requiring a delicate balance of natural actives like papain, kojic acid, and niacinamide.
2. Humidity & Shelf Life: Soaps needed to remain stable in high-humidity environments without melting or discoloration.
3.Price Sensitivity: PcMEK requested small-batch production with competitive pricing—demanding full supply chain cost optimization.
4.Fast Go-to-Market Timeline: The launch was tied to an influencer campaign, requiring delivery within 75 days from concept to finished goods.
project goals
in early 2018, Baoshijie Soap partnered with PcMEK Inc., a fast-growing Philippine beauty distributor, to develop a natural papaya-based whitening soap line targeting the local skincare market. The Philippines has a mature demand for papaya soap, known for its brightening and exfoliating effects. PcMEK aimed to launch a differentiated, salon-grade papaya soap under its new consumer brand across both offline retail and e-commerce platforms..
the result
Baoshijie successfully developed and delivered a 100g papaya whitening soap with enhanced foaming, tropical fragrance, and dual botanical extracts. The first batch was shipped by air to meet PcMEK’s influencer campaign in Q2 2024. Within 2 months, the soap became a top-seller on Lazada and Shopee Philippines, with over 10,000 units sold. PcMEK placed follow-up bulk orders and is now working with Baoshijie to expand into a full skincare line including facial bars and scrub soaps for Q4 2025.
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